Daffy's "AssCrackVertising" Hits Print Publications This Week

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Normally staid and under-the-radar off-price retailer Daffy's has upped its advertising ante—adopting what the folks at Copyranter are calling AssCrackVertising. Pretty brilliant name, huh? Guess sex sells everything—even discount brand names.
· Daffy's resorts to asscrackvertising [Copyranter]