Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Korean Fever Hits America: First Stop, the New York Public Library

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Ask anyone—Korea is the new It-country. Over the past few years, Korean Fever has consumed East Asia. Now, it's about to hit Stateside. Concept Korea is a two-year agreement—sponsored by Samsung & the CFDA—that promotes the exportation of goods in the fashion industry between the US and South Korea. To celebration the initiative, designer Doo.Ri co-hosted an exhibition and event at the New York Public Library Friday night.

Several collections by Korean designers such as Park Choo Moo and Wook Joo Jung were on display. Light libations, dim lighting, and good conversation filled the library hallways. The momentum quickly shifted as we made our way up to the grand foyer for the party where Diane Von Furstenberg made opening remarks. The DJ played the latest tunes and the rice milk was in abundance (thats what we call a real shindig). As if that wasn't enough, the ladies screamed when Korean superstar Rain performed on stage with killer dance moves and a voice to boot. —Getteline Rene and Trevor Swain

New York Public Library

5th Avenue and West 42nd St, New York, NY