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Filed under:

Fashion Week

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Norma Kamali's opened up the "Style on Demand" presentation at her 56th St. flagship to the public as well as to fashion buyers and media, with an interactive program where visitors learn about and enter to win the collection with the aid of a mobile-phone app. The installation occupies all five floors of the boutique, and displays are accompanied by ScanLife bar codes. Visitors who download the free app are able to scan the codes with their phones to launch videos, press materials, and even enter to win stuff. [Racked NY]