Diffusion by Design: Alice by Temperley Launches Today, Now, Go!

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Temperley London's hotly anticipated diffusion line, Alice by Temperley, has just landed in stores—Neiman Marcus, Scoop, Isetan, Harvey Nichols, Selfridges, Harrods, Temperley London boutiques, and exclusively online at Net-a-Porter. Prices range from $130 to $820 and the totally easy-to-wear jersey, knit, and cotton pieces have all the Temperley London signature cool-girl beautiful quirkiness—with a bit of an edge. We're excited to see an actual new diffusion line—instead of another one-off high-low collaboration with a mass market retailer. Who knew we'd see the day when diffusion had gravitas!
· Alice by Temperley [Official Site]