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Theory Relaunches Website, Introduces E-Commerce. We Shop.

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Longtime favorite of perfect-basics-obsessed fashion insiders everywhere, Theory, launches their e-commerce site today, featuring 17 looks from it new "Fashion Insider" collection—a set of looks curated by 17 top fashion stylists that will drive the label's spring merchandising and marketing campaigns. Check out the site for exclusive behind-the scenes video footage and to shop by category or by stylist look.
· Theory [Official Site]