Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Bike Belles and BMXers Get Fashionable, Just in Time for Spring

New, 1 comment
<b>Liberty of London</b> for Target bike, $199.99
Liberty of London for Target bike, $199.99

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Fashion-forward boys and cool downtown girls on bicycles was one of the biggest trends of summer 2009, and now it looks like the fashion industry is paying attention. Two of the top female downhill bikers and BMXers, Rachel Atherton and Shanaze Reade, have recently been tapped for fashion shoots, and UK sites like Bike Belles come complete with fashion pages. We're excited to see what bike manufacturers have up their sleeves for spring editions—so far we've got our eyes on this Liberty of London for Target floral bicycle, which retails for $199.99 when the collection hits stores March 14.
· From the catwalks to the bike lane — fashionistas get pedaling [Guardian]