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Fashion-forward boys and cool downtown girls on bicycles was one of the biggest trends of summer 2009, and now it looks like the fashion industry is paying attention. Two of the top female downhill bikers and BMXers, Rachel Atherton and Shanaze Reade, have recently been tapped for fashion shoots, and UK sites like Bike Belles come complete with fashion pages. We're excited to see what bike manufacturers have up their sleeves for spring editions—so far we've got our eyes on this Liberty of London for Target floral bicycle, which retails for $199.99 when the collection hits stores March 14.
· From the catwalks to the bike lane — fashionistas get pedaling [Guardian]