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British children's wear company No Added Sugar has been criticized for running ads depicting young children playing with plastic bags—a totally no-no if you've ever read, um, the bottom of any plastic bags. Seriously, kids, they are not toys, don't put them over your heads. "Because the catalogue showed images of children playing with, and lying on or near plastic carrier bags, the ASA considered that young children who saw the catalogue might try to copy the images of children playing with plastic bags," said the UK Advertising Standards Authority. [Guardian]