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Have you passed by the newsstands lately and noticed how thick the March issue of Vogue is? With such heft, the magazine revered as a style bible can't be carried with you constantly for updated wardrobe inspiration, and this is why Vogue has just come through with the creation of the "Vogue Stylist" free application for iPhones.
Available for free from the iTunes store, the app bears much resemblance to the actual publication: it opens by displaying this month's cover and you can flip through all of the ads from the magazine. But then it gets ultra-interactive...
Tap on one of the ads (we tried it with a BCBG Max Azria one), and a list of products featured in the ad will appear below, each of which you can tap on to see in greater detail and with pricing information. But you also have the options to go directly to the vendor site to buy the item, use your iPhone's GPS to locate the nearest stores around you that sell it, and add it to your virtual wardrobe. There's even a way for you to take photos of your own clothing and add it to your Vogue Stylist wardrobe, but it's not like Anna Wintour is going to be flipping through these.
Actually, the aim of the app is the "Stylist" function, which displays popular and classic pieces like a statement sandal or the trench coat, and shows you how to best style them and with what pieces to create a magazine-perfect outfit. Of course these can also be accessed for price and purchase information. Has Vogue finally found a way to modernize and monetize itself better with this app?
· Vogue Stylist [iTunes]
· TeenVogue HauteSpot [iTunes]
· iPhone Fashion Apps [Racked]