Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Alice in Wonderland Mania Seizes the Fashion Industry

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Looks like everyone's in just as much of a tizzy over the soon-to-be-released Johnny-Depp-Helena-Bonham-Carter-Tim-Burton-Disney mash-up Alice in Wonderland as we are. The Independent is reporting that both Bloomingdale's flagship in New York and Printemps in Paris will be creating Alice in Wonderland-themed window displays — Printemps has corralled a diverse group of designers including Chloe, Alexander McQueen, Christopher Kane, Maison Martin Margiela, Ann Demeulemeester, Charles Anastase, Haider Ackermann, and Bernhard Willhelm into participating. We can't wait to see the unveiling! Companies such as jewelry designer Tom Binns, fashion designer Sue Wong, Swarovski, as well as cosmetics companies OPI and Urban Decay have also caught Alice-fever and will be issuing limited-edition Wonderland product in conjunction with the movie release on March 5.

· 'Alice' mania turns department stores into Wonderland [The Independent]