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Pixie Lott + Baby G

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Pixie Lott, pretty much the hottest artist to hit the pop music scene in years, has been tapped to be brand ambassador for the Baby G line of watches. Her debut album, Turn it Up, stormed the charts in Europe and she was recently handpicked by Karl Lagerfeld to perform at a Fendi party. “I had the pink Baby G when I was in primary school," she said, "so I’ve been wearing them for years." [RWD]