Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Obsession: Urban Decay's Alice in Wonderland Book of Shadows

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's no secret in the industry that Urban Decay makes some of the most covet-worthy color cosmetics around—just ask any beauty editor how much she loves the company's 24/7 Glide-On Eye Pencils or its brilliant no-budge Eyeshadow Primer Potion. Urban Decay's coolest new offering this month—the Alice in Wonderland Book of Shadows—is a definitive set of its 16 best-selling eyeshadows packaged in a collectible pop-up box. We love the newfangled names on classic colors—like White Rabbit (Polyester Bride), Drink Me Eat Me (Sin), and Jabberwocky (Oil Slick).
· Alice in Wonderland Book of Shadows [Urban Decay]
· Alice in Wonderland Book of Shadows, $52 [Ulta]