Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Face is a Fortune

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Studies show that the average woman spends about $15,000 on makeup in her lifetime, says the Daily Mail. The average woman will shop for cosmetics five times each year, 70% of women never leave the house without makeup, and 20% of boyfriends have never seen their girlfriends without makeup on. [Daily Mail]