Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
We can't think of anyone more obsessed with blondes than John Frieda—and now, the haircare company famous for its "Sheer Blonde" line of products has opened a VIP program and contest just for blondes. John Frieda is inviting blondes—no stipulations on whether the color has to be natural or bottle—to audition for a chance to perform on stage with Natasha Bedingfield at a concert on her tour. Just head over to forblondesonly.com to join and upload a video to YouTube. Natasha will judge submissions and help choose the winner, who will receive a makeover before appearing on stage. [Racked Inbox]