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Former Heatherette designer Richie Rich says he's about to launch his first fashion infomercial—featuring a guest appearance by Kim Kardashian (just another oddball thing the Kardashians are putting their names on!). "All my celebrity friends will be rocking it out. I spoke the other day to Fergie, who is dying to wear it. Pamela Anderson said the same thing," Rich told Page Six. The label will be called "Tabloid Hero." It succeeds Rich's "AMuse," which had a disastrous showing during New York Fashion Week. [Page Six]