Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

You Know She's No Good

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Sportswear label Fred Perry has a long history of fashionable collaborations—the company's worked with the likes of Raf Simons, Comme des Garcons, and Stussy. Now, Fred Perry's decided to up their fashion ante by working with—wait for it—Amy Winehouse. What? Yeah. This is how they explained it: “Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand,” said Richard Martin, Fred Perry’s marketing director. “Amy has a unique sense of style that reflects the brand’s own historical reference points.” Okay, then. (Side note: Oddly enough, Amy Winehouse's official site seems to have been taken over with promo for up-and-comer Dionne Bromfield.) [WWD]