Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Holy moly. This is what happened when the new H&M opened in Toulouse, France. If this is just normal opening day, what will transpire when the next designer collaboration lands in stores? Mayhem.
· Girls Go Mad at Store Opening [YouTube]