Fusion Beauty Hires Kim Kardashian, Expands to Colorceuticals

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LipFusion's Infatuation is one of our favorite lip glosses—it's super-plumping and super-pretty—and the company behind it has just announced that Kim Kardashian will become the face of the company (add this to the list of KK endorsements on the horizon). Fusion Brands has also recently relocated from Canada to New York and announced that they will be expanding to create colorceuticals—products that combine immediate benefits and results with color cosmetics. Their first new launch comes next month: a product called SculptDiva Contouring & Sculpting blush, which contains Amplifat and No-Line concentrate (ostensibly for plumping and smoothing).
· Fusion Brands Plots Growth [WWD]
· Fusion Beauty [Sephora]