Donna: Pre-Fall Shouldn't Exist

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"What has to happen, we should not be shipping fall clothes until July. There has to be, I hate to say it, somebody’s got to take the leap of faith and deal with the June, July market. Pre-fall shouldn’t exist, I’m sorry. Wrong. Let’s start there. We’ve got to bring clothes into season. Everybody has asked for resort to be wear-now. What they’re really asking for is for a fresh approach to fall. What sold best in our resort collection were all our cashmeres. The number-one selling piece at retail right now is of the season. Cashmere. Pre-fall? May is when summer starts. This is where the problem is. Do you know what this is like? A smorgasbord of too much. You eat all of the food, more, more, more, more and more. It’s an abundance of nausea. It’s too, too much until pop! It’s going to pop. All of this stuff, stuff, stuff, stuff; it’s going to obliterate each other. The whole thing has to be rethought, completely." [WWD]