Cartier Goes Online

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Joining the ranks of other luxury brands—including Balenciaga, Harry Winston, and Louis Vuitton—Cartier launches its American e-commerce site today. “It was very important for us to be able to translate aspects of our boutique experience into an online environment,” North American president Emmanuel Perrin told WWD. “We wanted a visit to cartier.us to emulate a visit to one of our boutiques and offer a fully integrated experience for our guests. Online visitors are invited to view our full collections, with both the online offerings and boutique exclusives presented together." [WWD]