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Cartier Goes Online

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Joining the ranks of other luxury brands—including Balenciaga, Harry Winston, and Louis VuittonCartier launches its American e-commerce site today. “It was very important for us to be able to translate aspects of our boutique experience into an online environment,” North American president Emmanuel Perrin told WWD. “We wanted a visit to cartier.us to emulate a visit to one of our boutiques and offer a fully integrated experience for our guests. Online visitors are invited to view our full collections, with both the online offerings and boutique exclusives presented together." [WWD]