Athlete-Turned-Model: Puma Taps Usain Bolt for New Fragrance

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In the first move of its kind in Puma history, the brand has chosen Usain Bolt to be the face of its new scent, Animagical—it is the first time that Puma has chosen a celebrity to represent its fragrances. Bolt—a.k.a. "Lightning Bolt"— is a Jamaican sprinter and three-time Olympic gold medalist as well as the record-holder in the 100 meter, 200 meter, and 4 x 100 meter races.

According to WWD:

Puma Animagical Man is described as an aromatic, green, fruity fragrance with notes of African Kei Apple, cardamom oil, rosemary and pineapple, as well as white ironwood for warmth. Puma Animagical Woman, a floral, fruity, woody scent, combines pink grapefruit and Caribbean lime, Cape Town freesia, water lily, chocolate and South African Tamboti Wood.

The fragrance and the advertising campaign will be launched this June.
· Sprinter Usain Bolt to Be Face of Puma Scent [WWD]