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How's this for instant gratification—Lauren by Ralph Lauren launches a fashion show feature on its website where customers can see a model rock a look on the runway, check out fashion expert commentary, and then click-through to buy immediately.
“It’s the convergence of a lot of innovation that is going on in the market,” Michael Clinton, Hearst magazine's executive VP told WWD. “We have always looked at unlocking the DNA of our magazine brands, and our editors represent our brands. To show how we can take consumers right to the point of purchase is a beautiful thing.”
· Lauren by Ralph Lauren Show Set for the Web [WWD]
· Lauren by Ralph Lauren Spring 2010 show [Official Site]