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"Gianni found his own temptation in the thriving gay scene on South Beach. He was a magnet for the buff young aspiring male models there. (He once shot a campaign at a park that was a popular cruising area for gays.) In turn, Gianni wasn't above using his superstar status in the gay world to have some fun. At Paragon, a gay club in South Beach, Gianni once homed in on a handsome go-go dancer there, beckoning to him—but the young guy, perhaps thinking that designer was just another older man on the make, ignored him. Finally, Gianni began gesturing to himself, mouthing what one local gossip columnist called 'the magical word that will open any hustler's heart: Versace.'" [House of Versace]