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Threads & Heirs Hits Macy's

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Macy's launches its first menswear collaboration this spring: Threads & Heirs, one-third of which is designed by the team behind Ruffian, hits 200 selling floors this season with every store devoting upwards of 600 square feet to the line. “This is for a consumer that we were just not servicing,” Marc Mastronardi, group vice president and divisional merchandise manager of men’s sportswear and pants, told WWD. " We have great collections but our main-floor sportswear has always been geared to an older customer. This allows us to have another exclusive brand, which is a critical part of our strategy.” [WWD]