Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Luciano Carvari's Shoe Ads: Naked, Orgiastic, Pregnant, & Birthing

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Images via Copyranter

Italian-Ukrainian shoe company Luciano Carvari's infamous for its over-the-top ad campaigns, and we think its most recent shoot takes the cake. The campaign, called "molecule colorate," according to the folks at Copyranter, features topless women in, uh, DNA costumes, a depiction of an orgy, a wedding (complete with blackface), pregnancy, birth, and death. All whilst wearing pretty fierce footwear.
· (NSFW) Fashion Shoot Of The Week: Luciano Carvari. [Copyranter]