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Pop-Up Shop 2.0: The Pop-Up Straight-From-The-Runway Outlet

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No longer content with opening conventional pop-up shops for consumers keen on elusive, hard-to-find labels and products—see: Target in midtown Manhattan, Comme des Garcons guerrilla stores all over the world—the UK's Bicester Village outlet center is opening a pop-up shop catering to the high-fashion, instant-gratification, get-it-now, runway-obsessed discount buyer.

The shopping center, situated just outside Oxford, is hosting a six-week pop-up stocking fresh-from-the-runway looks by much-coveted designers including Felder Felder, Erdem, House of Holland, Emma Cook, and Mark Fast—with all garments discounted up to 50% off. Our fingers are crossed that American outlet centers follow fashion suit.
· Bicester Village pop-up outlet [Official Site]