Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Pop-Up Shop 2.0: The Pop-Up Straight-From-The-Runway Outlet

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

No longer content with opening conventional pop-up shops for consumers keen on elusive, hard-to-find labels and products—see: Target in midtown Manhattan, Comme des Garcons guerrilla stores all over the world—the UK's Bicester Village outlet center is opening a pop-up shop catering to the high-fashion, instant-gratification, get-it-now, runway-obsessed discount buyer.

The shopping center, situated just outside Oxford, is hosting a six-week pop-up stocking fresh-from-the-runway looks by much-coveted designers including Felder Felder, Erdem, House of Holland, Emma Cook, and Mark Fast—with all garments discounted up to 50% off. Our fingers are crossed that American outlet centers follow fashion suit.
· Bicester Village pop-up outlet [Official Site]