Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

EXCLUSIVE: JCPenney's Academy Award Dresses for Sandra Bullock

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Would you let JCPenney design your Oscars dress? Okay, before you react, hear us out.

Recently, when Entertainment Tonight asked, "What will you be wearing to the Oscars?" Academy Award nominee Sandra Bullock said she was asking everyone to submit dress sketches—including JCPenney. Even though Bullock was probably joking around, the design team over at JCP took her request to heart and their head designer, Geoffrey Henning, came up with four Academy Award looks for Bullock—all inspired by pieces from JCPenney's spring-summer 2010 collection. Not bad, eh? We're partial to the print gown. Which one would you pick?


· JCPenney [Official Site]