On the heels of a successful Fall 2010 women's presentation from Marios Schwab, Halston announced plans this morning for two upcoming menswear collections. Unlike the women's lines, both the Halston Collection and Heritage menswear lines will be licensed to an Italian design shop and won't have an in-house designer of their own.
According to WWD, the main collection will be partially inspired by Halston's history and feature "a muted palette, minimalist silhouettes and hallmarks of seventies tailoring such as wide lapels and lower button stances." But the company is emphasizing luxury, not fashion, and there won't be any runway shows.
"We took the DNA of Halston to create a collection that has roots in New York fashion, but is relevant for a global luxury consumer," said president Tom Wallis. Collection suits will start at $2000 and Heritage suits at around $1,100. The company is currently courting the stores that stock its women's lines, like Neiman Marcus, Bloomingdale's and Bergdorf Goodman.
· Halston to Relaunch Men's [WWD, subscription required]
· Now This is Halston [Racked NY]