clock menu more-arrow no yes

Filed under:

Urban Outfitters Wedding

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

On Thursday, Urban Outfitters unveiled plans to enter the $60 billion wedding industry. The Philadelphia-based company plans to launch a web-based nuptials business which will eventually grow into brick-and-mortar store locations. Urban Outfitters plans on charging between $1,000 and $5,000 for gowns—its CEO Glen Senk calls them "heirlooms, to be passed on from one generation to the next." “We want to offer a community for brides,” Senk told WWD. “Travel services, wedding planning and flowers are things we could potentially offer. We’re trying not to be just about selling products. We want to help the bride plan the wedding.” [WWD]