Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Urban Outfitters Wedding

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

On Thursday, Urban Outfitters unveiled plans to enter the $60 billion wedding industry. The Philadelphia-based company plans to launch a web-based nuptials business which will eventually grow into brick-and-mortar store locations. Urban Outfitters plans on charging between $1,000 and $5,000 for gowns—its CEO Glen Senk calls them "heirlooms, to be passed on from one generation to the next." “We want to offer a community for brides,” Senk told WWD. “Travel services, wedding planning and flowers are things we could potentially offer. We’re trying not to be just about selling products. We want to help the bride plan the wedding.” [WWD]