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Recession Shmecession: Levi's Previews Fall '10 with One Eskimo

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Wait, what year is it? Last night Levi's threw a party—not just a presentation, a party—celebrating its fall/winter '10 collections at the Hosfelt Gallery in Manhattan. There was food! And a full bar! And glassware! And music—British buzz band One Eskimo played an acoustic set that sort of split the difference between Travis and Robin Thicke.

There were candles and cherry blossoms and a coat check and racks of clothing to paw at and a series of fantastic photography featuring the iconic all-American brand. And, we kid you not, there were gift bags—a two-toned denim tote with a copy of One Eskimo's full album inside. Why, it almost felt like a fun and fancy free PR event circa 2007.

Sorry, we just had to get that out there, it was really a (pleasant) shock to our systems. Anyway, the clothes were great. Very, well, Levi's—but with an added shot of workwear-Americana plus '90s grunge revival to keep it all current. We loved the injections of color: A deep turquoise corduroy, a plum-colored denim, a high-lighter yellow hoodie. For the ladies, look out for blousy denim shirt-dresses, cropped shirting, tunic tops, and, was that a stone wash? Guys should keep their eyes out for tweaked fair isles, dark, dark denim to contrast other white, white denim, and everyone in bombers.
· Levi's [Official Site]

Hosfelt Gallery

531 W. 36th St., New York, NY