Puma's Got a New Bag, Baby

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Athletic and sportswear make Puma is ditching the shoebox and taking up the eco-bag trend. By mid-2011, Puma's sneakers will come in reusable red bags (inset) instead of the traditional box—a move company execs says will save 8,500 tons of paper and will mark a 60% decrease in energy and water necessary to manufacture boxes. The resulting packaging will also be more lightweight, saving transportation fuel. "Sustainability is not only absolutely necessary considering the situation our planet is in, we as companies are also overdue to take responsibility," said CEO Jochan Zeitz. "We can't wait for governments. Companies have to lead the way and we want to be among the leaders." [National Post]