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Bruce Willis Inks Fragrance Deal: Who Wants to Smell Like Die Hard?

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If Bruce Willis were a fragrance, what would it smell like?

It won't be long 'til we find out—the actor has just signed a licensing deal to create a Bruce Willis-branded scent with German company LR Health & Beauty Systems. The men's fragrance is the first product of its kind by Willis and will arrive in North, Latin, and South America as well as China, Japan, and India on July 1.
· Bruce Willis Sets Fragrance Deal [WWD]