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The Joneses, starring Demi Moore and David Duchovny, opens today and is all about buying stuff... kind of. Moore and Duchovny play the parents of two teenagers—together, the family are a professional sales team: Professional Trendsetters, if you will. Their jobs? To infiltrate communities, become social influencers, and sell stuff through example.
Sound familiar? Celebrity product placements, the reach and influence of social media, the rampant creation of personal brands in pop culture—this is the inescapable world we live in now—and we're hard-pressed to think of a more timely and relevant black comedy in recent memory.
If you've already seen it, leave us a comment and let us know what you thought of it. Reviews online and in newspapers have been very mixed, but even if it's not a magnificent feat of filmmaking, there's surely an element of social commentary in the film that's worthwhile?