Feels Like Home: Tod's Reinvents its Rodeo Drive Retail Experience

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Tod's unveiled its new retail concept on Rodeo Drive in Beverly Hills last Thursday, with a boldfaced-name-laden party overflowing with A-listers including Jessica Alba, Kate Beckinsale, Halle Berry, Kate Bosworth, and Neil Patrick Harris. The new store design is based on the concept of a luxury residence—and the store is sectioned in sitting areas, complete with sofas, rugs, and coffee tables.

"I always was putting my two cents in when it came to the design," Derek Lam, creative director of ready-to-wear and accessories for the brand, told Style Section LA. "We’re talking about a lifestyle and that Italian warmth—and I think that needs to be represented in the store."
· Tod’s celebrates its newly redesigned Rodeo Drive store [Style Section LA]