Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Don't Do Crack: Introducing the "Backtacular" Adhesive Patch

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Just in case you're still wearing 2005's ultra-low-rise jeans and are looking for a bedazzled stick-on solution to avoid flashing your crack, Kimberlily's created the Backtacular—a sort of black maxi-pad looking patch that's designed to adhere to your lower-lower-back, covering the butt part where underwear's supposed to be.

Style choices include butterflies, chandeliers, hearts, fleur de lis, and peace signs. Such variety!

What will they think of next.
· Kimberlily's "Backtacular" [Official Site]
· Introducing the crack shield [CocoPerez]