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This is Brody, one of the most successful bear actors of our time, and the mascot of Berne Apparel, a 90+ year old company that manufacturers professional workwear.
Brody is a male Kodiak bear who's appeared in dozens of television shows, films, and commercials—including Good Morning America, Grizzly Park, and a Rice Krispie Treats ad. He sometimes makes special appearances, like this one (above) at a Big R store opening. Rawr!
· Brody the Bear [IMDB]
· Berne Apparel [Official Site]