Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Vera Wang for David's Bridal

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Brides-to-be won't have to shell out $6,000+ for a Vera Wang-branded dress anymore—and they won't even have to duke it out at a sample sale! The designer has just announced a partnership with David's Bridal to produce under-$1,500 dresses, which will be available in stores beginning next spring. "This exciting, new partnership will now enable us to serve even more of America's brides, including those who could only dream of wearing a Vera Wang gown," says Bob Huth, president and CEO of David's Bridal. This is the latest venture in Wang's empire. She also has a line of mattresses. [Racked Inbox]