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Karla Otto on Show Seating Charts

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"Take the fashion shows. You never get out last season's seating plan and say, 'Sit them where they sat last time.' It's always changing. A few years ago it was, 'How many people is Vogue China bringing this season?' Now it's where to position online media. And if you sit someone from the established print media behind a teenage blogger, you had better watch out!" [Self Service]