clock menu more-arrow no yes

Filed under:

Breaking News: The Gap Makes Pants

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This is not going to sound like news, but it's news: Gap is making new pants. The Premium Pant Collection, which hits stores this August, is a strategic move in the heritage-chasing movement of 2010—it's inspired by "the big part of life that is work," Gap EVP Patrick Robinson told WWD. He says that the team has spent the last six months (!!) perfecting the fit and fabric on the $49.50 to $59.50 trousers. There'll be seven women's styles/fits, from skinny to slouchy, with flared legs, or curvy fits, and three men's styles—straight, relaxed, slim in khaki or vintage khaki. "Giving the customer something to wear seven days a week has been the goal for the Gap brand," said Robinson. "With this, the base of the brand is now in place." [WWD]