Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Jonathan Antin's New Haircare Line

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Celebrity hairstylist and reality TV star Jonathan Antin is launching a new haircare line. But wait, you say, doesn't he already have a line of haircare called "Jonathan"? Yes, indeed. "I feel like I was pretty lucky that I am able to move on and immediately start Jonathan Antin Hair Care and, for lack of a better way of putting it, compete with Jonathan Product," said Antin, who stressed he parted with Jonathan Product on good terms. "It is kind of an unusual situation, but I am really excited about it." Jonathan Antin Hair Care would not be owned by Antin himself, but would be a licensing deal with a yet-undecided company. [WWD]