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No one likes to be typical, but if you're in your early-40s, a woman, make about $65,000 a year, and spend around $450 a year online, then welcome to the world of e-commerce, Miss Ordinary.
Permuto's got a fascinating set of graphics explaining who it is that's buying online—worldwide. What did they find? Online shopping is a big business—people love to shop, and they shop often. Did you know that:
Revenues for online purchasing have grown from $7.4 billion in the third quarter of 2000 to $34.7 billion in the third quarter of 2007—by nearly 500%· Who's shopping online? [Permuto]