SimplyBe Plus-Size Catalog & US Ecommerce Launching in July

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UK plus-size catalog company SimplyBe, which sells clothes in UK sizes 14 to 32 (that's about 10 to 28 in US sizes) is launching its multi-label business Stateside this summer—the US e-commerce site will be up and running this July and 1,000,000 catalogs are going out in August.

Things we love about SimplyBe: the looks don't shy away from color or silhouette—everything from the sleekest black to the brightest orange print is represented—the catalog stocks sports bras in up to an HH cup, there's an abundant selection of cup-sized and larger-sized swimwear at all different price points, and the models are gorgeous—and represent a variety of races and ethnicities.

That's a thumbs-up from us. What do you think?
· SimplyBe [Official Site]
· British catalog targets US plus-size market [Jezebel]