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Models are trumping celebs by a wide margin in the fall-winter campaign line-up, says WWD—especially among European designers. "In fact, it might nearly have been a clean sweep for models had Domenico Dolce and Stefano Gabbana not tapped Madonna, with whom they collaborate on eyewear, for a second season," the industry paper reports. Gucci creative director Frida Giannini says: "I think it's a very contemporary approach. I prefer a strong, generic face that's not related to any world—whether that be music or Hollywood," adding that she believes celebrity campaigns can work for special products, like Gucci's collaboration with Rihanna on the 2008 UNICEF campaign. [WWD]