Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
If you hadn't already heard, Bruce Willis is getting his own fragrance. What will it smell like? No one knows.
What we do know is that Die Hard-man was in New Orleans last month shooting a commercial-slash-campaign for the new fragrance. Check out the behind-the-scenes footage (above).
· Bruce Willis LR3 [WAT]