Icons of Counterculture Double Whammy: Dr. Martens Opens on San Francisco's Iconic Haight Street

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Iconic Stompy-McStomperson-Riot-Grrl-Punk-New-Wave-Every-Counterculture-Ever footwear company Dr. Martens opens its doors today on San Francisco's Haight Street—itself a symbol of non-conformity, rebellion, and counterculture, the old stomping ground of Janis Joplin and The Grateful Dead.

The shoe brand, gone mainstream in the last 20 year, has set up shop just down the road from Ben & Jerry's and Kid Robot, and the store is kitted out with furniture and fixtures inspired by old factories and industrial spaces in Northamptonshire, England. The Haight Street store will also be the home to exclusive designer + Docs collaborations—watch this space.
· Dr. Martens [Official Site]