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Just call it Loft-style Living: Ann Taylor's Loft brand launches Live Love Loft, its first blog, today—and it's guest-edited this month by Jessica Schroeder, who runs the Tumblr blog What I wore, on which she takes photos herself in different outfits and talks about her different looks.
The Live Love Loft blog is a lot less about Schroeder, and a lot more prescriptive—full of tips on how to wear a cardigan, how to exfoliate and self-tan your legs, and how macarons are the "new" trendy dessert. We're not sure how much of a new trend macarons are, but we love them, and we love the look of the new site. Welcome to blogworld, Loft!
· Live Love Loft [Official Site]