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Live Love Loft—Ann Taylor's Loft Brand Launches Blog

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Just call it Loft-style Living: Ann Taylor's Loft brand launches Live Love Loft, its first blog, today—and it's guest-edited this month by Jessica Schroeder, who runs the Tumblr blog What I wore, on which she takes photos herself in different outfits and talks about her different looks.

The Live Love Loft blog is a lot less about Schroeder, and a lot more prescriptive—full of tips on how to wear a cardigan, how to exfoliate and self-tan your legs, and how macarons are the "new" trendy dessert. We're not sure how much of a new trend macarons are, but we love them, and we love the look of the new site. Welcome to blogworld, Loft!
· Live Love Loft [Official Site]