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Go Haul Vloggers!

By Danica Lo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Confession: we're kind of addicted to watching haul videos (and secretly judging the teens who make them), but we had no idea how powerful a major fashion-haul-ista could be for a company's bottom line. According to the WSJ: "Shoes of Prey, which lets customers design their own shoes online, paid the blogger, Blair Fowler [a.k.a. JuicyStar07], to review one of their shoes and to run a shoe design contest, encouraging people to visit the Shoes of Prey Web site and design their own shoes. The prize: a gift certificate for new shoes, of course. Within a week the company’s total site traffic more than tripled to 700,000 visits, and their sales have since doubled since the video ran on March 15." [WSJ]

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