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Go Haul Vloggers!

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Confession: we're kind of addicted to watching haul videos (and secretly judging the teens who make them), but we had no idea how powerful a major fashion-haul-ista could be for a company's bottom line. According to the WSJ: "Shoes of Prey, which lets customers design their own shoes online, paid the blogger, Blair Fowler [a.k.a. JuicyStar07], to review one of their shoes and to run a shoe design contest, encouraging people to visit the Shoes of Prey Web site and design their own shoes. The prize: a gift certificate for new shoes, of course. Within a week the company’s total site traffic more than tripled to 700,000 visits, and their sales have since doubled since the video ran on March 15." [WSJ]