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Breaking News: The Hollister Guys Have Removed Their Shirts!

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For the past month or so, our sister site, Racked NY has been tasked with a Very Important Duty—Hollister Beefcake Watch. We've been waiting with bated breath for the door guys to shed their shirts and the day has finally arrived! Yay.
· All Beefcake Coverage [Racked NY]

Hollister, Soho

600 Broadway, New York, NY