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Lucy Sykes, sister of Plum, designer of children's wear, and former fashion director of Marie Claire magazine, has signed on as the face of discount chain TJ Maxx. She's filming a series of commercials and videos for the store, where she gives viewers major shopping tips, like:
"I think an important tip is: When you see something you love, buy it," Sykes say. "You snooze, you lose."
Wow. Compelling stuff.