Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Former Marie Claire Fashion Director Lucy Sykes Shills for TJ Maxx

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Lucy Sykes, sister of Plum, designer of children's wear, and former fashion director of Marie Claire magazine, has signed on as the face of discount chain TJ Maxx. She's filming a series of commercials and videos for the store, where she gives viewers major shopping tips, like:

"I think an important tip is: When you see something you love, buy it," Sykes say. "You snooze, you lose."

Wow. Compelling stuff.

· Meet Lucy Sykes [YouTube]
· Lucy's Aha moment [YouTube]
· Lucy's Shopping Tips [YouTube]