clock menu more-arrow no yes

Filed under:

Former Marie Claire Fashion Director Lucy Sykes Shills for TJ Maxx

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Lucy Sykes, sister of Plum, designer of children's wear, and former fashion director of Marie Claire magazine, has signed on as the face of discount chain TJ Maxx. She's filming a series of commercials and videos for the store, where she gives viewers major shopping tips, like:

"I think an important tip is: When you see something you love, buy it," Sykes say. "You snooze, you lose."

Wow. Compelling stuff.


· Meet Lucy Sykes [YouTube]
· Lucy's Aha moment [YouTube]
· Lucy's Shopping Tips [YouTube]