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One of the coolest things about Aether apparel is that, along with the smart features built into every garment they produce (like stealth/dedicated iPod pockets!) and the brand's innovative use of high-tech fabrics (waterproof wool!), the design aesthetic is always sleek and understated—almost minimalist—i.e. made for men who want to tear down a double black diamond run and lunch at the Four Seasons without changing pants.
Aether's just launched its 2010 swimwear collection online and we're sure lots of guys we know are going to be pretty psyched to find the perfect black not-too-short, not-too-long swim trunks that don't have big honking flowers printed all over them. In fact, the quick-dry button swim shorts, $135, are so stealth-swim that they can double for everyday wear, no problem.
· Aether Apparel [Official Site]