Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
DKNY might love the Yankees, but Vitaminwater is literally pouring themselves all over the Mets' star player David Wright and good old Mike "The Situation" from Jersey Shore in a new advertising campaign.
The ad marks the first time a Jersey Shore cast member has broken out with a huge sponsorship, and it almost makes Mike look like a legit fitness guru. Of course he comes complete with familiar themes like GTL, or "Gym Tan Laundry." Will Mike follow this by becoming the next face of Bowflex? If so, then we've got a serious "Situation" indeed.
· "Situational Training" [YouTube]
· DKNY Hearts the Yankees [Racked NY]